Retailing
Within the Practice
Retail business contains power , and every business needs a plan to sustain it at all times within their space .
by Stephanie Ruiz
What happened to your retail business last year ? Did it thrive during the height of the pandemic ? Did you stay busy with virtual consultations ? Or did you read the numbers in horror as they steadily disappeared into a black hole because , without in-person treatments , you had no way to drive revenue ?
Retail business contains power , and every business needs a plan to sustain it at all times within their space . Even in the most predictable of times – and the last year has been precisely that – retail provides security and a steady revenue stream . The aesthetic professionals who had established ( and maintained ) a robust retail presence in their practices enjoyed continuing con-
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