iS Skin Source 2021 Q3 | Page 78

Summer Events

Within the Practice

Create the energy that will bring success by being united with your staff , creating plans , strategies , and marketing in a different way to appeal to the summer-loving clientele .

by Molly Peters

The summer months shift our energy and focus . We go from hectic school and work schedules to pool parties , BBQs , and summer getaways . Even if you know your skin needs it , you likely aren ’ t booking your laser treatments from June through August . And with this shift in seasons , often our practices go into cruise control and absorb that summer vibe .

While running a medical spa and consulting with medical practices , this shift often projected the theme that summer months would always be slow , business down , and there is not much we could do about it . Nothing could make me crazier ! Our practice is the energy that WE put out , not the energy that is around us . Create the energy that will bring success by being united with your
78 iS Skin Source