retail space allows for better brand recognition and increased sales among your clients . As clients are waiting in your lobby , give them something exciting to browse ! Keep products tightly grouped and organized by :
• Skin concern regimen : The Training Manual has several basic and advanced regimens by skin condition for your reference .
• Treatment category : All iS Clinical products fall under one of our four steps to great skin – Cleanse , Treat , Hydrate , Protect . All products are listed in the Training Manual by primary and secondary categories .
• Current promotions : Showcasing iS Clinical seasonal sets is great for putting new products in front of your clients .
Special Displays & Point-Of-Sale ( POS ) Stands
POS stands are a great way to encourage impulse purchases as a client is checking out . They can be used to prioritize new products , everyday essentials , or under-selling items that can benefit from a product highlight . Several POS stands are offered through our Marketing Materials Catalog to best fit your space .
Establish an iS Clinical shop within your retail shelves .
A well-stocked inventory is vital to best meet the needs of your clients .
Don ’ t Forget Treatment Rooms
Treatment rooms are typically focused on maintaining a relaxing and visibly aesthetic ambiance for the client . Here you can arrange products in an orderly , presentable way on the backbar based on the treatment protocols used in the room . If a client is receiving a post-treatment regimen , make sure to have the associated kit on display ( e . g . – Pure Clarity , Pure Calm , etc .).
Keep an Eye Out for Low Stock Levels
A well-stocked inventory is vital to best meet the needs of your clients . It is also a good practice to frequently check product dates to ensure that there are no expired products on shelves .
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