iS Skin Source 2021 Q2 | Page 10

Product Spotlight :

Youth

Body

Serum

by Molly Peters
Introduction
At iS Clinical , we want skin on the body to be just as beautiful as the skin on the face . Introducing the newest iS Clinical product : Youth Body Serum ! This cutting-edge luxury serum mist takes the body treatment category to a whole new level . Youth Body Serum is so much more than a moisturizing serum . It is a deeply hydrating , anti-aging , and restorative product that will provide a youthful glow to everyone ’ s skin .
Positioning and Story Telling
What do a trip to Bora Bora , a day in the sun , inspiration from nature , and no one with you to apply lotion to your back equal ? For iS Clinical ’ s CEO and head of formulation , Bryan Johns , these four dynamics inspired him to create Youth Body Serum . Youth Body Serum is the synergistic combination of function , luxury , and science . These same concepts serve as the foundation for many iS Clinical products .
In January 2020 , at the iS Clinical Sales Conference in Laguna Beach , California , Bryan unveiled Youth Body Serum to our US Territory Business Manager team . Upon the announcement , the TBMs began screaming with excitement ! They were thrilled to begin treating their full body with an iS Clinical product . The truth is , you and your clients will be too !
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