irun magazine volume 1 | Page 30

ADVICE OURAPPROACHTO LIGHT WEIGHT SHOES BY IRUNCOMPANY A s our third anniversary approaches, we have been fortunate to meet and fit so many new runners into their first pair of running shoes. We can now proudly say, "we have survived the tendency towards light weight training shoes.” How did we do it? By defining one philosophy: Running should be enjoyable and achieved by working on each individuals abilities to run. A skillful runner can run in virtually any shoe based on his ability. But for the rest of us, functional running shoes help us get from run to run, and in most cases, keeps us injury free. 28 IRUNCOMPANY.COM I 2014 These days many people are trying to move into a much lighter pair of running shoes because a new theory proposes that "less shoe=more natural.” After successfully fitting hundreds of people and having close interaction with runners who run more than 80 Z[\