Store Design / Concept of the Year : BCF Sponsored by Groundfloor
RETAILER AWARDS
Store Design / Concept of the Year : BCF Sponsored by Groundfloor
L eading Australian outdoor retailer BCF has placed a serious focus on product choice and customer experience as part of its new Townsville superstore .
The flagship store provides a comprehensive product range and a differentiated customer-service model designed to allow customers with more time to select the right product for their needs . It has also enhanced its customer experience offering through demonstrations , workshops , rod repairs , reel servicing , and a comprehensive fitment service .
Sustainability is at the heart of BCF ’ s store design , with the superstore fitted with solar panels producing 401kw / yr of solar energy , as well as low emission lighting . The brand has used materials in certain fixtures and cleaning products that have a lower impact on the planet , and created a dedicated zone for its partner Ozfish , which is working to restore Australian waterways .
BCF has been working closely with the Wulgurukaba people , the Traditional Owners of the land where the store is located , and has commissioned artwork by local , First Nations artist Stephen Oliver Sailor , which tells the story of the Rainbow Serpent and the creation of Australia . The organisation is also working with the local Indigenous community in the recruitment space .
BCF general manager of operations Ben McConnell said that BCF Townsville Superstore is already performing well ahead of expectations .
“ We conducted deep listening sessions with many customers to understand their drivers and what matters most to them . The store will continue to evolve to meet everchanging demands and incorporate learnings as we go ,” McConnell said .
“ We have plans for more [ stores ], with another two [ in Queensland ] confirmed . One is due to open later [ in the ] year at Kawana , as well as next year at Hervey Bay .”
What the judges said : “ The BCF store in Townsville went through an impressive transformation and used consumer research to improve the design ( and CX ) in many creative ways . I like that the store incorporates solar energy , environmentally friendly cleaning products and pallets to reduce the carbon footprint . The impact is clear to see in the sales increase .” — Heather McIlvaine , managing editor , features & premium , Inside Retail
46 | www . insideretail . com . au May 2023