FEATURE brides and grooms for multiple events . Unlike most non-Indian weddings , there are always three or more events , so it ’ s really fun to work with customers to really curate all of their wedding looks .
The fact that a lot of brides have to take their family members or other people ’ s opinions into such high consideration before purchasing their outfits is always a bit of a challenge . We ’ ve
The whole concept of ‘ less is more ’ is really ingrained in a lot of customers ’ wedding planning right now . seen brides fall in love with something and be so excited to wear it for their wedding , only to be told by their mother or sister that it ’ s “ not heavy enough ” or “ isn ’ t the traditional red you have to wear ”. That ’ s always a tough situation and we usually have to navigate each situation a bit differently to help them come to a compromise .
IR : What are some of the interesting bridal trends in the US at the moment ? HK : I think the whole concept of “ less is more ” is really ingrained in a lot of customers ’ wedding planning right now due to the pandemic . This is kind of trickling into the clothing as well and most brides and grooms are so happy to be wearing lighter options . I think the general trends we ’ ve seen in Western fashion of bigger sleeves , off-the-shoulder , and pastel colours has been really sought after for a lot of brides and grooms as well . ►
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