PARTNER CONTENT
Why it ' s critical to get on top of your organic search strategy
As the online space becomes more and more competitive , it ' s high time businesses make sure their products are in front of the right customers . By Inside Retail & Megantic
In one case , a business selling fishing rods was unaware that customers who would be interested in their products were searching for more specific terms , such as ‘ freshwater fishing rod ’, or ‘ saltwater fishing rod ’.
Is there a difference between saltwater and freshwater fishing rods ? No , there isn ’ t . But the brand in question was able to reach a whole new segment of their potential audience just by optimising the way their products were appearing to customers searching for them .
Online retail has exploded in the last year . Driven by stay-at-home safety orders from federal and state governments , as well as a growing sense of consumer unease heading into shopping centres and overcrowded malls , not to mention everyone increasingly becoming time poor and looking for convenience , the e-commerce space saw massive investment and focus from retailers across the country .
It was , for a while , the only way they could reach their customers , after all .
And while most retailers have focused on fortifying their supply chain and logistics , as well as the front- and back-end of their websites , there is one investment businesses could be making that would do more to get them in front of new customers than all of those things : and that ’ s search engine optimisation ( SEO ).
By optimising how a brand will appear when relevant searches are made on search engines , a business can position its products directly in front of customers with extremely high purchase intent .
And with the right help , it ’ s easier than ever . Enter Megantic : Australia ’ s only award-winning organic search agency dedicated to servicing e-commerce businesses .
“ Last year , with Covid-19 , the behaviour of people changed . People started shopping online more and more ,” said Megantic ’ s co-founder and managing director Zan Ristov .
“ In most of our accounts over the last six months clients were seeing up to 400 per cent growth in online sales . And some of that behaviour is going to be with us for a while now . It ’ s a massive opportunity .”
Megantic specialises in technical datadriven organic search for e-commerce . They research and map a client ’ s entire industry and identify new points of entry for customers to land directly on its selling pages .
And , it will help get a businesses pages to the top of organic search results .
According to Megantic , it is a commonly held belief that the first five organic search results ( not paid ) account for close to 70 % of all website traffic .
Taking the opportunity to learn And , with the expertise that comes with focusing exclusively on helping e-commerce brands get in front of more customers , Megantic ’ s marketing and sales director Jeremy Hanger has seen first hand what is needed to deliver e-commerce growth .
“ One of the biggest things we see in a lot of businesses is that they have so much passion for their brands and how they want to sell their product , but not necessarily how their customers are searching or viewing those products ,” said Hanger .
“ There ’ s a huge opportunity via full market mapping to determine how large the customer driven demand is for your product SKUs and the size of that market . We ’ ll establish a percentage of your industry ' s total market and what are the realistic opportunities available for your business to access . In doing so , this becomes a blueprint for all your digital channels .”
Reaching a new audience And , with businesses taking online more seriously , it has become more important than ever for brands to get their products in front of the right customers at the right time .
“ Now is probably one of the most important times , because the space is getting even more competitive : it ’ s going to be important to get that new customer from your competitors from an organic , non-branded search ,” Megantic ’ s technical account director Harvey Canete said .
“ This channel , which is the most cost effective when done right and allows brands to mature , is going to be one of the most important channels digitally for small , medium and large enterprise businesses in customer acquisition .”
Megantic has helped hundreds of businesses to take their organic customer acquisition to the next level , and was recently awarded the Best Large SEO Agency in the APAC award – a big win for a business that has grown steadily over the last decade from fairly humble beginnings .
“ We never expected that we were going to win , but it gave the team some great ignition and recognition for the hard work that they do ,” said Ristov .
“ And it gave us the recognition that we are amongst a great group of companies that are able to help businesses in Australia , as well as reinforcement of the importance of organic search .”
To get in touch with Megantic and take the next step in reaching customers online and growing online revenue , visit Megantic ' s website or get in touch at hello @ megantic . com . au .
May 2021 www . insideretail . com . au | 19