COVER STORY
The brand also took over the Tangible Café to promote its GW Denim Dumpling Bag in July . The brand is also exploring opportunities to work with local fashion brands outside Thailand .
“ We learn a lot by working with other brands – how they are and how they think . Surprisingly , in the fashion industry , we work together and enjoy sharing . We learn from each other . I was lucky to work with many experienced fashion brands . We come from accounting and commerce backgrounds and gain all our experience by working with them ,” he said .
“ I believe that in the fashion industry , brands don ' t directly compete with each other . To a certain extent , they do , like when you go out for dinner , you can have only one dinner . However , you can buy multiple courses . Of course , you have a limited amount of money , but it ' s not like you can buy one thing and can ' t buy another . The challenge is to consistently create better and better products ,” he said .
“ We pressure ourselves to improve branding and operations every day . The goal is to be better tomorrow than we are today . It ' s not just about competition ,” he concluded .
The Southeast Asia fashion scene has witnessed an unprecedented rise in the number of local fashion brands gaining popularity globally . With the recovery of tourism and rising Thai entertainment , Gentlewoman ’ s growth journey is only getting started .
August 2024 www . insideretail . asia 15