Ipsos, in its 42 years of existence has witnessed and observed closely how the world has changed. And how the world has not.
I recall the day I started my first job in a local company, just when the dot-com bubble had burst and many parts of Asia was still grappling with the Internet phenomenon. Facsimiles and YellowPages were still part of the daily office grind, and many businesses were still buzzing about getting their emails going.
It is no doubt that the proliferation of technology and all things digital has changed our lives in a lot of ways. I love that I can go through an average of 79 emails a day, a family meal can be easily be set up in just three clicks, and that I know exactly where my kid is at all times.
We notice that as much as people today are increasingly overwhelmed with choice, are increasingly informed, and at increasing speeds, understanding the ‘why’ and the circumstances around their choices remains the key to marketing and customer success. And while we have sped on along in our own innovation in research methodologies, the goal is still to seek out that gold nugget we call an insight.
The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer. I hope you enjoy this month’s read.
And oh! Be sure to check out our calendar overleaf - We also have an exciting string of events lined up over the next few months. Despite the convenience of webinars and Skype meetings, we look forward to greeting you in person, over coffee. - Some things are still best done the ‘old-fashioned’ way.
Foreword
Tammy Ho
Senior Manager,
Business Development & Marketing Communications