Research
IppStar offers end-to-end research solutions
to domestic and global clients across the
entire printing, packaging and publishing
industry supply-chain providing multi-client
research services as well as bespoke research
projects.
Types of research we offer
●
Market sizing and trends
●
Industry need gap and growth analysis
●
New product development
●
Entry strategies for India
●
New concept testing
●
Customer satisfaction surveys
We specialize in primary research. Our
methodology includes face-to-face in-depth
interviews of input providers, packaging,
printing and publishing processors and
end-users. We use the Delphi method to
interview expert informants in each segment
to validate our data and conduct plausibility
checks.
Track record
We have a strong track record of research of
the entire print, packaging and publishing
vertical and have developed considerable
data assets and domain expertise in specific
segments.