T his guide was created to standardize the online presence of the Ipanema brand and ensure its consistence. By creating a website or opening an account on social media, each distributor becomes resposible for the image of the brand in their country, as well as updating and maintaining these sites and answering customers’ questions. Make sure that all content is consistent with Ipanema values.
Before you jump into social media, think about some basic questions:
• Why do I want to participate in social media?
• How can social media improve my business?
• How will social media be incorporated into my overall customer experience?
Answers to these questions will help inform your engagement.