T his guide was created to standardize the online presence of the Ipanema brand and ensure its consistence . By creating a website or opening an account on social media , each distributor becomes resposible for the image of the brand in their country , as well as updating and maintaining these sites and answering customers ’ questions . Make sure that all content is consistent with Ipanema values .
Before you jump into social media , think about some basic questions :
• Why do I want to participate in social media ?
• How can social media improve my business ?
• How will social media be incorporated into my overall customer experience ?
Answers to these questions will help inform your engagement .