iptv news0703.qxp
11/3/13
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Tesco launches personalised Clubcard TV
ominant UK supermarket chain Tesco has confirmed the launch of Clubcard TV to its 16 million Clubcard loyalty card customers. Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.” He said the reason Tesco could offer “great programming for free” was because customers would see relevant advertising before and during the movie or TV show they were watching. “We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”
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The service has been developed by the team behind the Tesco movie and TV service blinkbox, with new movies and TV shows added all the time as the service evolves. Customers will have an opportunity to shape Clubcard TV by
providing feedback both on content
and additional features they would like to see added. Clubcard TV is supported by targeted advertising based on users’ shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone. There are plans to extend the service to a range of devices including games consoles, tablets, Smart TVs, Blu-ray players and set-top boxes. Clubcard members can access the service by entering their 16-digit number and a few details including date of birth and postcode. In recent years, Tesco has acquired a number of services to harness the potential of digital books (Mobcast) and online streaming (blinkbox and WE7).
ActiveVideo unveils ‘CloudTV Access’ Developer Programme
ActiveVideo Networks has launched its ‘CloudTV Access’ developer programme, an initiative designed to accelerate the design and deployment of advanced HTML5 user experiences for millions of users on CloudTV-enabled Smart TVs, set-top boxes and other CE devices. The CloudTV Access program leverages the ‘writeonce, deploy-everywhere’ content creation environment of ActiveVideo’s CloudTV platform to cut app time-to-market by as much as 80% for connected device manufacturers and virtual service providers, as well as cable and IPTV operators.
THE WRAP
Developing on the CloudTV platform is easy, but the programme is designed to help developers who are experienced with HTML5 development on the Web make the transition to television while providing them with the CloudTV tools and resources needed to quickly create cross-platform HTML5 user experiences that can be scalably
streamed to any device. The latest version, CloudTV H5, leverages HTML5 browsers in remote servers to render the most advanced user experiences in the cloud and stream them uniformly to connected TVs, Blu-ray players, tablets and smartphones, as well as set-top boxes ranging from the oldest QAM- to the newest IP-based devices. “Our ability to create the ideal mix of device and cloud resources has resulted in a platform that completely changes the economics of
television content creation,” said David McElhatten, senior vice president, studio and services for ActiveVideo Networ ??8?'??Y?
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