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A&ETV.com - round out the topten free streaming TV sites. NPD’s research shows that streaming consumers are very satisfied overall with the experience. All of the top 10 free streaming sites have strong consumer feedback with 75% or more of each of these site’s users reporting that they intend to return to the site in the future. Hulu.com, in particular, has very committed users, given that two-thirds say that they “definitely” will return to the site. These free sites generally perform well on convenience and site organisation. Most of them also perform well on current release availability; however, Fox.com streamers rate the site much lower on this measure, due to the fact that Fox generally delays availability of its programming. “The consumer response to programme availability on Fox, speaks to the often-controversial question of whether the audience detects shows that are windowed,” Crupnick said. Based on NPD’s findings, the shift toward Internet video distribution drives a more complex and diverse set of content and purchase and rental options to consumers. With it comes a more diverse set of direct and indirect competitors among movie studios and TV networks, as well as their TV and digital distribution partners. According to Crupnick, “from the consumer perspective, it is important to monitor the habits and perceptions of the audience as all of these distribution models evolve, which will help align programming to the target audience and inform whether consumers are responding positively to the experience these options provide.”
the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead. “2013 is poised to be digital’s most exciting year yet as the growing ubiquity of digital platforms presents marketers with nearly endless opportunities to connect and engage with consumers,” said Linda Abraham, comScore CMO and EVP of global product development. “It’s clear that the dynamics of the marketplace have fundamentally evolved through the adoption of smartphones and tablets and the increasingly ‘digital’ nature of all media. Navigating this changing landscape requires a holistic understanding of the key trends, underlying drivers and new opportunities that the digital ecosystem will bring in the year ahead.” Among the key insights from the report: Online Video Brings TV Dollars to Digital as Consumers Become More Platform Agnostic – The US online video market also shows signs of maturing from a consumption standpoint, but monetisation is picking up steam as YouTube ramps up advertising efforts while traditional media players find success with TV commercial content. Because the demand for high-impact video advertising exceeds the available inventory, look for continued momentum on the advertising side – particularly as targeting improves. Digital Advertising Improves Accountability in Quest for Print and TV Ad Dollars – Nearly 6 trillion display ad impressions were delivered across the web in 2012 as brand marketers have become increasingly comfortable with a medium capable of delivering strong
marketing ROI. Despite delivering so many impressions, comScore research showed that an average of 3 in 10 ads are never rendered in-view, leading to significant waste, weaker campaign performance and a glut of poor-performing inventory that imbalances the supply-and-demand equation and depresses CPMs. Through the continued adoption of a viewable impressions standard, the market is beginning to embrace a digital scarcity model that better aligns monetisation with the value created by the inventory. Smartphone and Tablets Carve Out Space in MultiPlatform Digital Media Landscape – Smartphones continued to drive the mobile landscape in 2012, finally reaching 50% market penetration in 2012. The Android platform also hit a 50% milestone as it captured the majority of the smartphone market for the first time. Meanwhile, tablets continued to gain traction, with 52.4m US tablet owners as of December 2012. The rapid adoption of smartphones and tablets, and consumers’ increasing use thereof, has resulted in a fragmented digital media landscape where the typical consumer now shares his time across multiple screens.
Over 80% watch online video at home
Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go. To understand how consumers around the world are responding to this fragmented media environment, Nielsen surveyed online consumers across the globe on their multi-screen media usage, device ownership and purchase
Online video market maturing
According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in
intentions, Internet access points, and how they see mobile technology’s role in the future. Nielsen’s Global Survey of Multi-Screen Media Usage of mor RF??#????FW&?WB&W7??FV?G2??Sb6?V?G&?W2??F?6FW2F?BvF6???rf?FV?6??FV?B??6??WFW'2?2&V6??R?W7B2?V?"2vF6???rf?FV?6??FV?B??FV?Wf?6??????r????R6??7V?W'2?v?F??fW"?R&W?'F??rvF6???rf?FV?6??FV?BB???R??6??WFW"??BR??"??Eb??2R?B?V7B??6R???F??'?6??G&7B???#???&R????R6??7V?W'2&W?'FVBvF6???rf?FV?6??FV?B??Eb??R?F????6??WFW"??bR??????F?????rW&??B?v???RF?R?????REb?B6??WFW"&R7F???F?R??7B?V?"FWf?6W2F?vF6?f?FV?6??FV?B?W6vR?Bw&?wF???????R?B??&??RFV6?????v?W2?2????r7W7F??VB??7B?F?&VR?V'FW'2?sBR??bv??&?&W7??FV?G2&W?'BvF6???rf?FV?f?F?R??FW&?WB?????FWf?6R??Wf?W"???G26??6R#??B?fW"??b?bv??&?????R6??7V?W'2?SbR?6?F?W?vF6?f?FV?????&??R???RB?V7B??6R???F??B#?RB?V7B??6RF??????Rf?FV?6??7V?F????2??V?F?6??F??VR?G2&?6R?26??7V?W'2&R??7&V6??v?6???V7F??rF?F?R??FW&?WBB??v?7VVG2???&RF????b?SrR??b????R&W7??FV?G2&?V?BF?Rv?&?B??F?6FRF?W??v?6??WFW"v?F???v?7VVB????R66W7>( F???7&V6R?bf?W"???G26??6R#??B?FF?F????bR6?F?W???F?W&6?6R??Rv?F???F?R?W?B?V"?v???RF&?WG2&R?V?W&v??r6FVv?'?v?F???vW"?WfV?2?bV?WG&F???F??6?'G???W2?v??&?6??7V?W'2&RW???&?F??r??7&V6VB??FW&W7B&?V?BF?W6RFWf?6W2?66?&F??rF?F?R7W'fW?f??F??w2?"R?b????R&W7??FV?G2v?&?Gv?FR?v?F&?WBF?F?( GW?fW"sRg&??F?R6WfV?Rv??&W?'FVB?v?W'6????#?#??FV?Wf?6???