ruwido_1 04/03/2014 09:16 Page 2
Success by Design
ruwido’s consistent passion
to design has seen it
rewarded with many awards.
Indeed in the last two years
it has picked up more than
20 awards or nominations,
including in the prestigious
German Design Awards from
the German Design Council.
“ruwido devices represent
the natural evolution of the
remote control and our
solutions are built to enable
navigation by emotion. We are
transforming the way users
interact with their television
to the conclusion that voice recognition
would play a major part in personalising
and deepening the relationship between
user, remote control and User Interface.
Research also lead ruwido to reject
gesture as a mainstream route to enhancing
user experience in terms of navigation.
“Gesture is a passing phase based on the
popularity of some video games. As soon as
people realised how inaccurate it was for
navigation, how tiring, and how quickly the
and chosen
content. These
awards
recognise and
epitomise our
unique
philosophy of
combining
aesthetically
pleasing designs with a
patented interaction
mechanism technology and
our continuing commitment to
creating true user experience
excellence,” says Maier.
“Our research shows that
throughout the consumer
electronics world, design and
As ever, the level of sophistication is one
step ahead. While ruwido firmly believes
the main screen will remain the core
domain for family TV entertainment, it
recognises connected devices mean viewing
will take place elsewhere as well. ruwido is
developing apps to be shown at IBC this
year to seamlessly transport viewer choices
or recommendations to tablets and smart
phones. And when it comes to personalised
search it is even planning ahead for being
user experience drive
desire. The same is
indeed true for the
remote control, and
the set-top box, each
of which perfectly
complements the
other, and forms the
entertainment hub of
the living room. We are
dedicated to creating intuitive
interaction devices that are a
joy to use and a joy to own.”
The ruwido bubble
interaction system has been
short-listed in the Best
Consumer Device Award at the
TV Connect Awards.
able to distribute searched items or
recommendations to the appropriate device
if the main TV is not the right place for
them.
Meanwhile, here at TV Connect 2014,
ruwido is to unveil its latest multi-modal
input device. Although Maier believes 3D
TV is never destined for the mass market,
ruwido is determined to make search and
device control as immersive as possible.
Hence the ‘bubble input sphere’ concept.
“We have a team of scientists entirely devoted to research”
batteries run down, its popularity soon
waned.”
ruwido integrates voice commands as an
enhancement to the control experience
alongside biometrics in its multimodal
devices that use as many ‘dimensions’ as
possible to refine and personalise search