InvoiceBerry Tips for for Freelancers & Small Businesses Your Small Business Is Likely to Fail & It's Your | Page 10

Disregard competition
Your business is in trouble because you underestimated your
strategy. This is because you:
• think customer loyalty magically happens overnight
• underestimate your competitors’ reach
• disregard a competitive marketing strategy
If you don’t care enough about your customers to think about
keeping or increasing them, your competitors happily will.