InvoiceBerry Tips for for Freelancers & Small Businesses 9 Most Important Financial Numbers Explained | Page 4

1. Cash Flow Operating cash flow is the most important part of your business and should have all your focus. To calculate this important number: Cash inflow – cash outflow = cash flow If it’s positive, and you have more inflow (money from goods and services) than outflow (bills, loan payments, taxes, etc.), your business is doing fine.