InvoiceBerry Tips for for Freelancers & Small Businesses 7 Small Business Books for Success | Page 7

The Lean Startup
Eric Ries teaches you why you should focus on determining
exactly what the target audience wants.
Instead of spending too much time and energy on your product
launch, you should work backwards from meeting your target
audience’s needs and using lean methodology.
“We must learn what customers really want, not what they say they want
or what we think they should want.”