Investment Projects, Business Armenia Wimedia going Global | Page 7

Market analysis
Global Trends
Globally, total public WiFi hotspots (including homespots) will grow six-fold: from 94.0
million in 2016 to 541.6 million by 2021. The public WiFi hotspots include public WiFi
commercial hotspots and homespots. Total WiFi homespots will grow from 85.1 million in
2016 to 526.2 million by 2021. 5
The growing trend of users connecting to WiFi free of charge creates the demand for
finding new ways of monetization. As the companies are allocating more and more portion of
budget to digital marketing, monetization through advertising is an attractive solution
nowadays.



According to Global WiFi advertising market size report 6 ,
The global market is projected to reach $33.6 billion by 2020.
The Compound Annual Growth Rate (CAGR) for the period from 2015 to 2020 will be
17.8%.
Commercial hotspots will grow from 8.8 Million in 2016 to 15.3 million by 2021.
5 https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-
c11-520862.pdf
6 https://www.prnewswire.com/news-releases/global-wi-fi-market-worth-336-billion-usd-by-2020-520100171.html
7