Investment Projects, Business Armenia Wimedia going Global

Executive Summary WiMedia owns a WiFi advertising platform, where advertisers, venue owners and internet users come up in a business model with benefits shared for each party:  Advertisers are provided with a digital advertising tool to reach the end users with the hyper-targeted distribution approach using profile, location and behavior targeting.  The venue owners get a share of revenue from advertising when people use their public WiFi.  Internet users, besides getting free internet access, get hyper-targeted advertisements that most probably will fit their needs. The company already covers the biggest WiFi hotspots in Armenia and also made its way into Georgian and Spanish markets. As of today, it showed more than 13.5 million advertisements. 1 According to Cisco ©2 , the number of public WiFi hotspots is expanding rapidly, however only 8,5% of these public WiFi venues monetize their internet. As an answer to existing WiFi monetization gap, WiMedia suggests a win-win model for the advertisers, venue owners and internet users. Currently, with the support of Business Armenia, WiMedia seeks to obtain first stage investment to boost expansion and business development. As a result, the company will be capable to get access to the next stages of capital investment. More profound information can be found further in the document. 1 https://wimedia.am/ 2 https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper- c11-520862.pdf 4

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