Investment Projects, Business Armenia Wimedia going Global | Page 21

New services
For expanding the range of services, the company intends to:
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 Offer users route map analytics.
Offer retargeting tool which will bring online users to offline businesses.
Offer free cellular data in return for watching advertisements.
Use Internet of Things as an opportunity.
 Use Artificial Intelligence in advertisement distribution platform. AI will show only
relevant advertisements to the users by constantly analyzing user behavior. This will
increase engagement, conversion rate and sales for the advertisers.
Use Artificial Intelligence in targeting the users by their behavior. The advertiser will be
able to chat with the software and ask to find the target audience without even putting
filters. Thus, the process will get faster and more effective.
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As a result of completing the milestones, WiMedia will be in position to get access to
the next stage financing and make investment in technologies and platform development.
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