Investment Projects, Business Armenia Wimedia going Global | Page 19

In general, for entering new markets, WiMedia:
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Partners with local ISPs for facilitating the access to the advertisers and the venues for
boosting expansion.
Employs digital marketing tools (SEO, social media marketing, etc.).
Employs multi-level marketing, which is very effective, considering the business type.
The company will maintain the same strategy of reaching the clients. However,
considering the specifics of each market, it will adapt the strategy to local conditions.
New Sales Strategy
Here and now, several business developers, who will be responsible for revealing and
making deals with partners in remote locations, will join the business development team.
However, the core functions of Sales and Marketing will be outsourced to professionals in the
corresponding markets (with in-house coordination).
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