Investment Projects, Business Armenia Wimedia going Global | Page 17

SWOT analysis
Weaknesses
Strengths
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Sophisticated product
Strong team with experience in Big Data
Flexible platform, open to further
opportunities
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Risks
Opportunities
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Lack of financial resources for rapid
expansion
Lack of business management
experience
Rapid growth of WiFi technologies in
the market
Smart devices with the use of WiFi
(Internet of Things)
Use of AI in the software
Market not saturated with competitors
Offering free cellular data in return for
watching advertisements
Table 4: SWOT analysis of WiMedia
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Legal issues
Brain drain
Foreign exchange rate fluctuation
Force majeure risks