Investment Projects, Business Armenia Wimedia going Global | Page 11
Product and Services
WiMedia provides advanced marketing tools for the advertisers to reach their targeted
audience via WiMedia WiFi network. Platform features are:
User targeting: WiMedia helps to reach the customers by using advanced targeting
tools such as; Age, Gender, Interests, Behavior, Social Economic and Deep Location
targeting.
Smart ADS functionality: By using WiMedia smart advertisements functionality,
advertisers can create awesome animated banners, which increases advertisement
effectiveness and customer engagement.
Real time analytics: WiMedia provides massive amount of essential analytics metrics to
the advertisers, which allows measuring the effectiveness of the ads in real time.
Unique AD designer tool: WiMedia designer tool makes sure that all customers can
make stylish, animated, responsive and effective advertisement banners without being
designers. It is simple choose the preferable template and make changes.
User tracking: WiMedia user tracking tool allows customers to track all the WiFi users
and see their daily activities such as; location history, connection history and time
activity. It’s an advanced marketing tool, which is usually used by big corporations.
Device identification: Besides identifying WiFi user OS (IOS, Android etc.), WiMedia
device identification can also target particular model of the smartphone (Iphone 8,
Samsung Galaxy 8, etc.).
Deep learning for AD distribution: WiMedia’s Artificial Intelligence platform learns
everything about each WiFi user and provides only relevant advertisement with high
engagement rate.
Big data collecting: For improving the service, WiMedia collects data about each WiFi
connection, each advertisement view, each advertisement click, etc.
Retargeting: By using this advanced targeting latest tool, advertisers can show their ads
only to the users, who already showed interest for their products.
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