Investment Projects, Business Armenia Tsaghkadzor hotel | Page 13

Marketing plan
The target market of hotel Tsaghkadzor will be leisure tourists who prefer staying at
hotel during their stay in Tsaghkadzor.
The attraction of the hotel will be its location in the city center, and the incredible view
on the mountains. The other advantage will be the sky bar with panorama glazing sliding
doors and rooftop swimming-pool that will be open both for hotel guests and outside visitors.
Every evening live jazz concerts will be held. The other advantages are competitive prices,
high quality of services and all other required facilities for relaxation.
Cooperation with local and non-local tour agencies will result in a larger number of
visitors. The hotel will cooperate with leading tour agencies, which are specialized on
incoming tourists, especially from EU countries, Russia, Iran and US. The cooperation is going
to be based on commissions for rooms reserved.
As to digital advertising, hotel will have its official website where visitors will get
information about the hotel, provided services, prices and will also have an op portunity to
make reservation. The hotel will cooperate with international reservation platforms like:
www.booking.com, www.hotels.com, www.agoda.com, and from local ones:
www.hotels.am and www.armhotels.am. The hotel will also have official pages on social
networks like Facebook, Instagram and Tripadvisor.
Moreover, video advertising will help attract customers, too. It will be displayed not
only on social media, but also in the Zvartnots International Airport. Visitors will be able to
watch advertisement on the display when queuing for passport control. In case they have not
made a reservation before arriving, this advertisement will attract potential visitors to the
hotel.
Other methods of advertising will be print ads, flyers distributed in Zvartnots
International Airport, in the airplanes and in tour agencies.
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