Investment Projects, Business Armenia Sticker Market | Page 8

Market Analysis
Global Trends
With over 6 billion emojis and stickers sent a day, it's safe to say that people love
visually driven communication. Nearly half of all Instagram posts include an emoji 4 . For
example, 71% Americans use Emoji, Stickers or GIFs 5 .
Building off of the popularity of Apple's emojis, which are built into the iPhone
keyboard, businesses quickly realized they should have their own keyboards to allow
consumers to share branded emojis from their favorite sports teams, artists, brands,
nonprofits, politicians, TV shows and films.
Emoji is a powerful and highly desired vehicle for branding to consumers. Instead of
the standard “smile” emoji, 45% are moderately, very, or extremely likely to use one of the
Pepsi-branded emoji and 59% would also be moderately, very, or extremely likely to use a
branded beer emoji instead of the standard “beer mug” emoji 6 .
Strategic fit
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Company with large user-base in need for robust tech solution to engage youngsters
Company is considering ‘build’ vs. “buy” decision for a comprehensive tech platform
Brands and Celebrities wanting own platform for social and peer-to-peer promotion of
their brand IP, merchandize and followers’ community engagement
4
https://www.forbes.com/sites/vivianrosenthal/2016/08/19/why-emojis-and-stickers-are-big-business/#2e7f76df4965
https://www.appleworld.today/blog/2017/7/1/71-of-americans-use-emojis-stickers-gifs-when-texting-or-using-mobile-
apps
6
http://cdn.emogi.com/docs/reports/2016_emoji_report.pdf
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