Investment Projects, Business Armenia Play Center with Roller Skating in Vanadzor | Page 7

organize birthdays and other events for children of different age groups. Market Analysis The main target group of the destination and provided services are tourists. The development of tourism sector plays an important role for economic growth of Armenia, raising living standards, creating new job opportunities, promoting small and medium-sized businesses, newly representing and capitalizing the natural and cultural heritage of the country. Tourism is announced to be one of the key sectors of the RA economy, regulated by the law of the Republic of Armenia “About tourism and Tourist Activities” as well as by the Tourism Development Plan. Hence, the programs within this sector enjoy the state support and a number of incentives. Particular attention is paid to the implementation of the "open air" policy, with the involvement of low-budget air carriers, development of railway passenger transportation markets, creation and modernization of tourism infrastructures, as well as the promotion of international hotel providers. For the last several years, the majority of tourists arriving in Armenia come from three main countries: Russia (21.7%), Iran (17%) and the USA (9.6%). GEOGRAPHICAL DISTRIBUTION OF TOURISTS VISITING ARMENIA Other countries 37% Americas 12% 6 CIS countries 25% EU countries 26%