Investment Projects, Business Armenia Play Center with Roller Skating in Vanadzor | Page 11

Strategy and Implementation
The results of the study reveal that the
demand for culture, entertainment and
leisure services are steadily growing in
Armenia. Thus, the creation of the first
play center with roller-skating in Armenia
will definitely find its customers. The
center will provide its visitors with safe
and comfortable environment.
The key for success of this project will
be the affordable prices for exceptional
services and innovative entertainment
options that do not exist in other
entertainment centers in Armenia.
Within the framework of this program, an
inclusive marketing strategy will be
developed for the sustainable operation
of the play center. Specifically, the center
will actively work with different
companies in order to give corporate
prices to ensure large flow of customers.
Furthermore, the center will:
 Ensure high-quality hourly care and
service
 Provide a clean, upscale, enjoyable
environment conducive to giving
professional trusting service
 Offer clients a wide range of services
in one environment
 Provide an easily accessible location
for customer convenience
 Ensure credibility, integrity, and
dedication
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