Invest in Our Economy April - June 2023 | Page 2

HIGHLIGHTS

Enhancing the World with Innovative Beauty Products from Arlington

Innovative Beauty Products , the parent company behind Godefroy has 75 stock-keeping units ( SKUs ) that cater to the ever-expanding market segments of women and men ’ s cosmetics products . Their best-selling products include 28 Day Mascara , Instant Eyebrow Tint and Double Lash & Brow . In 2004 , the brand Godefroy , a distinguished manufacturing company founded in France during the 1800s , fell into the capable hands of the Campbells . Originally headquartered in Arlington , Texas , the couple has recently relocated their enterprise to a more expansive facility within the same city limits . Both Lena and Clay have taken advantage of the strategic placement of their new building , as Arlington has consistently been identified as the best location for the company ’ s operations . “ Arlington ’ s central location in the United States has allowed the company to achieve shorter shipping days , and products reach customers more efficiently due to reduced transit times . This advantage is crucial in today ’ s fastpaced and competitive market ,” says Lena Campbell , Co-Founder and CEO . Moreover , Arlington ’ s proximity to one of the largest international airports in the United States offers connectivity and accessibility to global markets for the company . Being so close to Dallas / Fort Worth International Airport enables Innovative Beauty Products to facilitate international trade and expand their customer base beyond national borders . Regarding the company ’ s growth and development , Innovative Beauty Products new location in Arlington has so far led to great success . “ The building ’ s larger space has allowed us to expand our workforce and accommodate more talented individuals who help contribute to Innovative Beauty Products ’ overall success ,” says Clay Campbell , Co-Founder and CEO . Additionally , this new facility has enhanced their ability to manage business inventory more effectively , ensuring smooth operations and timely deliveries to all customers . Furthermore , their new building has provided the ability to expand the business through line extensions and acquisitions . The Campbells ’ investments in Arlington have offered Innovative Beauty Products the capacity to explore new product lines , diversify their offerings and capitalize on market opportunities . Also , the company is now able to invest in more equipment and increase in-house production , now that they have the room to do so .
“ Innovative Beauty Products investments in Arlington have proven to be fruitful . The favorable location , coupled with the advantages of the building , have allowed us to expand the workforce , efficiently manage inventory , and enhance manufacturing capabilities ,” added Lena . These factors will collectively contribute to the continued success and growth of Innovative Beauty Products for many years to come . If you want to learn more about Godefroy , check out their website at https :// godefroybeauty . com /.
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Center to Rise

Center to Rise , a team of creative beings that assist you through challenges , clarity needs & empowerment . Created by Nicole Butler and her sister Christina Butler Tuggle in 2020 to provide mental health and wellness services to those in Arlington and the surrounding areas . In February , Center to Rise celebrated its third anniversary in business . Center to Rise is all about growth , promoting personal improvement through its services and business growth behind the scenes . The sisters have already opened a second location in Tennessee and announced plans to open another location in Las Vegas later this year . Center to Rise Arlington currently employs 5 practitioners and is in the process of hiring more . As a Black owned business , Center to Rise highlights the importance of mental health in communities of color , and serves a diverse set of clients . Offering individual , group , and family therapy , Butler has a focus to meet people where they ’ re at . To learn more , visit https :// centertorise . com /