Inventia White Paper nuovo white paper EN 10_08_fm

DISCOVERING
INVENTIA
THE WORLD ONLY WEB BASED VIDEO SELLING ENGAGEMENT DESIGNED
TO DRIVE ANY PROSPECTS INTO A SALE
GARTNER COOL VENDOR 2015
“Today, Customer Engagement is one of the most important success enabler for any company.
Organizations are becoming more customer-centric as they decide on new goals, strategies, and
products. Marketers are constantly refining their strategies and embracing new tactics to stay
competitive.
More than ever before, new products are highly dependent on customer acceptance. New
initiatives regarding energy efficient vehicles in automotive, mobile phone advances in
telecommunications or branch transformations in insurance & banking can’t succeed, without
trust involvement from customers. Customer relationships are increasingly important, and there
is a lot of research and analysis to demonstrate tangible value from customer engagement.
Over time, the most successful brands will be those that have an engaged customer base, and
are helping them in every step of their customer journey: from awareness, all the way to purchase
& retention. Higher levels of customer engagement lead to reduced customer attrition, increased
customer acquisition, and expanded margins.
In 2017, visual engagement solutions are on the rise. Brands can now connect with their online
audience in real time through live video, chats, voice and chatbots.
What live video does best is that it allows brands to drop the corporate veil, connect human-to
human and allow customers to participate in brand storytelling in a way that enriches the
customer experience. And it’s a matter of fact that a picture is worth a thousand words, especially
when assisting customers with complex, online interactions.
From 2012 Inventia effectively helps brands to Boost Net Promoter Score (NPS), Customer
Satisfaction (cSAT) Score, Customer Effort Score (CES), first-contact resolution rates, and even
sales conversions with our award-winning visual engagement solutions bringing co-browse,
screen share, on-boarding , signature and agent video together into an intelligent, cloud-based
automatic funnel management platform to instantly, visually connect with customers through a
real-time, interactive view of content, regardless of where it resides driving them easly into a sale.
This is why we invented Inventia. With Inventia your clients are only few click far from you!
Andrea Cinelli, Inventia Ceo & Founder