Introduction to Mindfulness_349810_bookemon_ebook.pdf Coaching and Practising Mindfulness | Page 74

completely. It helps us "just be" and develop a new way of being, but
it also helps us "do" more productively.
Often, it is the label that is the problem. It can help to talk instead
about stress management, self-awareness, managing emotions or
emotional intelligence.
When Google first ran mindfulness training as an MBSR offer, it did
not manage to attract many participants because stress was seen as a
badge of honour. However, when it re-branded its Search Inside
Yourself program as a way to develop emotional intelligence, the
number of participants suddenly grew. Many of its engineers were
already aware of their deficits in this area.
There will be different themes that appeal or have relevance
depending on the group targeted. If people are going to be bothered
to practise, the relevance must be flagged up - and practice is where it
is at.
About the author:
Liz Hall is editor of Coaching at Work, a trained coach, a mindfulness
trainer and workshop facilitator and author of Mindful Coaching.

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