1. Open a personal profile and search for friends, family and colleagues.
2. join groups and participate.
3. post friendly content.
4. create a business page.
5. add custom tabs driving traffic to your website, blog, and other social media profiles.
6. schedule interesting and relevant content through pagemodo or hootsuite.
7. "boost" posts occasionally and use the paid ads to circulate information to a select audience.
8. visit daily and "like" others' content and respond to a few posts from others.