Introduction to Intimate Wear Market
• Intimate wear are designed for women as well as men.
• Women dominated the intimate wear market in 2015, accounting for around 59% of the
overall market revenue owing to women aspiration to stay in line with fashion trends and
habit of spending more on intimate wear as compared to men.
•
Intimate wear for men is expected to be faster growing segment during the forecast period.
• Age groups consisting of buyers from different ages such as 1317 years, 1835 years, and 36
years & above.
• In 2015, men and women of the age 36 years & above generated more than half of the
overall market revenue, owing to the large population base of this group coupled with their
relatively higher spending capacity.
• Intimate wear are priced as luxury, super-premium, premium, medium priced, economy, and
low priced.
• Medium priced intimate wear accounts for the major share of the overall market revenue as
a large chunk of the global population lies within the medium income group.