Online marketing is crucial to my strategy as Victoria is a blogger so does most of her work online so most of the promotion of the collection will be done through social media such as Instagram, Twitter and Wordpress/Blogger. Guests at the launch event of the collection will also be paid to promote the range through their social media accounts and blog posts talking about the launch event and given discount codes for their readers to use for the first week the collection is live so that customers that wouldn't normally think about shopping with such a high end brand due to the price have an opportunity to try it out which will hopefully bring them back in future.
The images I took on my campaign shoot will also be used on Victoria and Peter Pilotto's Instagram to announce and promote the collection.
A bit part of my online marketing is the hashtag, #INTHEFROWXPP which will be used to discuss the collection, giving shoppers an opportunity to interact with Victoria and the brand on social media and spread information about the collection, particularly on Twitter.
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