Although the majority of my marketing strategy is online, since the brand I am working with is luxury, it is also important to have an offline marketing campaign.
I will be using the campaign images from my shoot on billboards in London, public transport and in luxury magazines such as Vogue, Elle and Marie Claire to promote the collection.
Another offline strategy is offering 20% off in the first week of sale to attract people with a lower price point and create an excitement about the range. This will also increase the totalt sale in the first week as more people will be tempted to purchase earlier rather than later.
OFFLINE
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