INTHEFROWXPP INTHEFROWXPP | Page 52

AIM OF THE SHOOT

LOCATIONS

HAIR, MAKEUP&OUTFIT

When I originally planned the shoot I was going to do a more editorial style shoot to fit the luxury feel of my collaboration however I changed it last minute to be a bit more fun with the theme of a girls day out exploring London since the range is inspired by London. I wanted to get between 10-15 images to use for both my on and offline marketing campaigns and we achieved that through the shoot.

Since we changed the theme of the shoot, we moved away from tourist areas of London such as Big Ben and the London Eye that we originally planned to shoot at and visited less common areas between Tottenham Court Road and Carnaby Street.

For hair we did a sleek quiff and for makeup we went with a neutral base, bright blush with different colours on each model and bright red lipstick. I felt these worked well and represented the classically British look we were going for and was also quite fun! For outfits I went simple with a plain white top and whatever accessories the model wanted to wear to keep it casual and more realistic.

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