COMPETITORS
SELF-PORTRAIT
MARY KATRANTZOU
Self-Portrait are world famous for their intricate lace designs being a favourite amongst fashion bloggers and on the red carpet. I chose Self-Portrait as a competitor as although they have a different and slightly lower price point than Peter Pilotto, they sell similar products and have a similar target audience. Self-Portrait is also one of Victoria's favourite brands.
Mary Katrantzou are probably the brand most similar to Peter Pilotto, specializing in prints and bold colours. Katrantzou started in 2008 and has grown to become one of the most well known print designers today. I chose Mary Katrantzou for this very reason and also because of its comparable price point to Peter Pilotto and the similar customers they both attract. Mary is also a blogger favourite and much like Self-Portrait, popular on the red carpet.
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