Internet Marketing Journey November 2014 | Page 27

Carving a
Small Piece
of a Large
Niche
There's a lot of money to be
made in taking small pieces of
big markets. Markets like
weight loss, making money,
credit cards, mortgages, etc. are
impossibly difficult to tackle.
However, smart marketers who
cut out just a small slice of
these large markets can make a
lot of money.
Here's how this strategy works.
=> Go Where the Money Is
There's a very good reason why
markets like weight loss or real
estate are so crowded. It's simple - there's a lot of money to be
made.
Instead of finding small niche
markets where the profit potential is unsure, in a proven market you can be certain that
there's money to be made. The
trick is carving a slice of the
pie.
=> Picking Your Slice
The best way to take a small
piece of a large pie is to pick a
specialty. That specialty should
be a gap in the market.
For example, if there's a lot of
content going around about
buying and flipping properties
but no content going around
about how to identify up-trending international real estate markets, that could be a very
powerful niche to go into.

What about overweight vegetarians? If nobody's talking to
them specifically, that could be
another great market.
The secret is to find a gap in a
large market where you can
have something unique to say
that isn't already being said.
Make sure it's a gap that has
real demand. Use your instincts
and your knowledge of the market to find a gap. That gap will
become your personal or company brand.
In other words, you'll be known
as the "international real estate
guy" or the "vegetarian weightloss guy." By creating this
brand, you'll effectively become
the go-to person for people who
want to know about that topic.
Word about your specialty will
spread throughout the niche and
soon people will begin to seek
you out of their own accord.
When people are consistently
finding you on their own because of your brand in a market,
that's when you know you've
cornered a slice of the pie.
=> Getting a Slice Off the
Ground
How do you get started?
Once you've identified your
slice, start by picking a few
choice keywords as well as a
few target partners. These are
people in the industry who you
respect and would like to work
with in the future.
Create your website and put
100% of your effort into creating world-class content on your
subject. Consistently put out
content at least once a week for
a few months. Some of your

articles can be deliberately
written to target easy to rank
for keywords, while others are
written just for the quality of
the content.
Once you build a bit of reputation, approach your target partners with an offer for a JV
deal, a guest blog or a joint
teleseminar. Do a few of these
and your reputation and backlinks will both grow.
Carving a slice of a larger pie
takes time, but the profit potential makes it all worth it.
Find an aspect of a large and
profitable market that's under
represented, and become the
go-to person for that slice of
the market. •