Internet Marketing Journey November 2014 | Page 25

Expert Advice Continued From Page 9 Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important. You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn't enough. There's a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more po ?\??[[?\??]\?B?X\??][???[?K?????][?H[?\??[?H???] ?K?[??[??\?K?]X\?????Y?\?H[H?]???[?\??[?[?H?\??YY??\HH[XY?[?][???X]H[??]?[?[???X?X????X\??][???[\ZY??Z?HH[YH?X?\??\?H??H???Y??H?\??[YK??[?[?H?[?\??[\ZY???[??X[HZ?H???8?(???X?X??????]Y?Y\???[?YY???HY?H L?]??[YX[?][?H\?H?][??[?H?][?[??Y?]\???\?[?] ???Y\??[??[??[??\?Y?\?[??[?\?X\??][????]Y?K??XZ?H?\?H][?H??[??[?\?Y?H??X??YHB???????Y?[?H??]?H[?][????? ???[?\?Y?H[??\H???YH?[?\?\?\?????[Y[???\??[?]?H[?HHYXH][?HX?X[H?\?B?X??][?\?[?]?YX[?[?Z\??X[H\?[\?[???[?K????X??][?\?Z[\??\???X?X????[?H??[???[??[??H][?\??X???X?\?????X??][?\???[\???[YKH][??[????]???X???B?[??]?\??\?H?[?\?[???[\???X??\?\?B?????^H??]?][?[???\?Z[???X???[B??X][??H??]]?H[XY?H??[?\???[? ??[????\?[?\?H?X?X????\?\?[?H[?XYH??]Z[[???[?H\?H\??]K??] ?Y??H?^K?[?HX^H??]?H???]]\??X??YHH??[[?Y]??X\??][???H??\?H\?[??B?X??HY?X?K[?H?[??]?\?Y?\?[???X?X????X\??][???[?\?Y?[?Y?K?8?(???