Internet Marketing Journey November 2014 | Page 19

domain name as the system will give you an address
based on the name of your blog.
Ease of use: Posting to your blog is easy. You can
also change the look of your blog very easily. This
is all done through Blogger’s dashboard. If you
have more than one blog with Blogger, you can access all of the blogs from the same dashboard.
However, Blogger does have some major disadvantages when it comes to creating money making
blogs.
Lack of flexibility: Compared to other options out
there, the design and function of a Blogger blog is
very limited. You can download and install custom
themes for the blog, but most look very similar.
This means your blog won't stand out as well in
your niche.
Domain name: You will get a free domain name
with your Blogger blog, but the domain name will
be “yourblogname.blogspot.com” instead of
“yourblogname.com.”
Ownership: You will never truly own your Blogger
blog because the files and content are hosted on
Blogger’s server.
Wordpress is the other popular platform for blogging. There is a free option that functions similarly
to Blogger. However, there is also a free option that
allows you to have your own website name. You
install Wordpress on you website hosting and hook
it up to a domain name that you own. If you don’t
know how to do this, your hosting company
should be able to walk you through the process.

maintain ownership of their blogs and can customize them to their heart’s content, but ultimately the
choice is up to you and what will fit your needs the
best.
Section Two
In this section we are going to talk about brainstorming and generating good topic ideas to write
about on your new blog.
Starting a blog is fairly easy, but keeping a blog interesting and fresh is a whole other matter. While
many marketers have no trouble beginning
a niche blog, the sheer number of abandoned blogs
around the ‘net speaks to the fact that many marketers don’t know what to do to keep a blog going. According to blogging experts, the key to keeping a
blog going is to post frequently. This means that
you’re going to need a ever present stream of content coming into your blog.
You may be intimidated by the thought of having to
come up with lots of

Subscribe

Other advantages include:
Customization: Wordpress themes are diverse and
plentiful. Some themes will even make your blog
look like an online newspaper.
Features: Wordpress users have created tons of “plugins” that will increase the functionality of your
blog and help you make the most out of your site.
However, Wordpress is not without its problems. It
is not as user friendly as Blogger, which can make it
intimidating for newbies. You will also have to
spend money to get your domain name and your
website hosting.
Despite these disadvantages, most professional
bloggers go with the Wordpress option because they

Today
It’s FREE