Internet Marketing Guide June 2013 | Page 21

ACTION HELPFUL TIP

MAXIMIZE VISUAL INTEREST
Place your best, popular and businessrelated boards in the center page, both at the top and middle of the page
A study by Mashable gave a valuable insight into how people peruse the boards of an individual Pinterest user. Most people will tend to focus on the center of the screen, so they start top center and move their eyes straight down the middle of the page and boards here get the most views
Choose the most engaging image from your board pins for the cover of each board
Create the best first impression for someone visiting your profile by using the most interesting, visually engaging image from each board to make an attractive overview of your profile
Ensure all your important boards are positioned above the fold( the top part of any page when viewed on screen)
Change the Board cover images and image arrangement at regular monthly intervals to keep your profile looking fresh
Make sure to position any seasonal boards you may have in the top row
By creating a well run Pinterest business account, you will massively increase the number of new sales opportunities for your business, as well as strengthening the relationship you have with many potential customers.
The visual nature of Pinterest has given it a proven track record of inspiring a viewer to progress to becoming a purchaser.
By getting involved on Pinterest, your business can take advantage of this which will bring you more traffic to your website and more sales.
The time spent doing this is well worth it. The rewards to your company are huge, but we know many business owners have their hands full running their businesses on a day-to-day basis, or find the whole process very daunting.
We can help you make the most of Pinterest.
Our knowledge of social media marketing can help you take full advantage of Pinterest.
We would love to hear from you, so we can show you all the ways we can help grow your business.