Pinterest has fast become a force to be reckoned with in the world of social media, and its influence is still growing, not just in bringing products to the attention of consumers in a visual marketplace but in resulting sales.
According to Wishpond, referrals that come from Pinterest spend a staggering 70 % MORE than referrals from any other social media. Added to that, ComScore reports that Pinterest buyers“ spend more money, more often and on more items than any of the other top 5 social media sites”.
That adds up to some pretty strong motivation for you to be part of this social media community.
Why does Pinterest have that effect? People are essentially visually stimulated to buy. We like to see how something looks, whether that’ s how it will look in our home or while it’ s being worn, how it works and how we can use it.
More than that, we like to know the things we like are things other people find appealing and attractive, and by seeing what others are looking at, we can spot the latest trends, and see what is going to be the next big thing to do / wear / drive / watch / use in our lives.
Pinterest is perfectly designed to fill all those needs, and as a small business owner, you can take advantage of what is essentially a HUGE selections of people’ s‘ Wishlists’ to generate the desire in consumers for your products.
Here is a guide on how to sign up for, and get the most out of, a Pinterest Business account.