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Executing Perfect Content Marketing
As we say earlier in this chapter, to execute perfect content marketing, you need a plan.
Each offer you make often requires the creation of different pieces of content. As a result,
the ideal is to make a content plan for each of your major offers using a resource we call
the Content Campaign Plan. The Content Campaign Plan aligns your content marketing
with business objectives such as generating leads and sales. You can see the Content
Campaign Plan template in Figure 4-9 and can fill out your own by visiting
www.digitalmarketer.com/content-campaign .
Source: https://docs.google.com/spreadsheets/d/1Z29wImPl7PgJwQMv2TFr-RyOu_THBu1pXlOxJgjUtEw/edit#gid=0
FIGURE 4-9: The Content Campaign Plan organizes your content strategy for each individual product or service offer.
Following are the steps for creating your first Content Campaign Plan:
1. Choose avatars.
2. Brainstorm content assets.
3. Choose the vehicle and channel.
4. Plan for ascension.
Read on to find out more about each of these steps.
Step 1: Choosing avatars
Decide which avatars (also known as a buyer persona) this content targets. Because each
avatar has different intents, motivations, and problems he responds to, each avatar requires