Internet Marketing Digital_marketing_for_dummies | Page 88

Source: http://www.digitalmarketer.com/content-marketing/
FIGURE 4-3: You need different content types at each stage of the marketing funnel.
Top of funnel (TOFU) content marketing
The prospects entering the top of your funnel are unaware of your solution and often
unaware that they even have a problem that needs to be solved. As a result, you need
content that people can freely access, as opposed to content that requires prospects to give
you their contact information or make a purchase. After all, you have yet to prove your
value to them.
At the top of the funnel, make free ungated content (which we cover in greater detail in
Chapter 3) available that provides one of the following values
Entertains
Educates
Inspires