Internet Marketing Digital_marketing_for_dummies | Page 81

IN THIS PART …
Use content to raise awareness, generate leads, segment your audience, move your
audience through your marketing funnel, and ultimately generate sales.
Learn methods to brainstorm blog ideas, techniques to write headlines that capture your
audience’s attention, and strategies for working with outside blog contributors. Follow the
ten steps to audit your blog and ensure its quality and effectiveness.
Defeat writer ’s block with 57 blog post ideas that inform, entertain, and engage your
prospects while displaying your brand’s personality and humanity. Quickly produce high-
quality blog posts that build a rapport with your audience.