Internet Marketing Digital_marketing_for_dummies | Page 44

Source: https://www.lasikplus.com/am/#/Austin/schedule?latitude=30.352204&longitude=-97.7504
But it doesn’t stop there. The LasikPlus campaign continues via email. Separate emails are sent to confirm the consultation
appointment, teach the prospective Lasik candidate a bit about the procedure, and to remind the prospect of his upcoming
appointment. Also, notice that LasikPlus graduates the prospect from a cold lead to a consultation rather than asking the
person to pay for the procedure immediately after seeing the ad. This campaign moves the prospect seamlessly and subtly
toward the conversion.