Internet Marketing Digital_marketing_for_dummies | Page 39

Choosing the Right Marketing Campaign
IN THIS CHAPTER
Defining the goals of your digital marketing
Utilizing the three main digital marketing campaigns
Learning which digital marketing campaigns you should employ, and when
Digital marketing is a broad term that can mean anything from posting an image of your
product on Facebook to crafting an email subject line to optimizing a blog post for search
engine traffic. Digital marketing involves many seemingly disconnected tactics, and that’s
what makes this chapter so important.
This chapter helps you understand what a marketing campaign is. We explain the three
different types of campaigns and how and when to use them so that you can use these
strategies effectively in your digital marketing campaigns.
Every business is interested in generating leads, making sales, retaini