Internet Marketing Digital_marketing_for_dummies | Page 385

About the Authors
Ryan Deiss (pronounced “Dice”) is cofounder and CEO of DigitalMarketer.com, the
leading provider of digital marketing training and certifications to small and mid-sized
businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the
largest digital marketing conversion conference in North America, and the creator of the
“Customer Value Optimization” methodology.
Ryan’s online business endeavors began at age 19, when he launched his first website from
his freshman dorm room so that he could make some extra money to buy an engagement
ring for his college sweetheart. It worked! Not only did the girl say “Yes,” but this one,
little website ballooned into more than 500 sites, and a hobby had grown into a real
business.
Today, his digital media and e-commerce group, NativeCommerce.com, owns and
operates hundreds of properties including DIYReady.com, MakeupTutorials.com,
DIYProjects.com, SurvivalLife.com, and Sewing.com (just to name a few), and according
to Shark Tank star Daymond John, “His companies practically own the Internet.” He is also
a bestselling author, and is considered one of the most dynamic speakers on modern
digital marketing today.
Most important, Ryan is a proud dad of four wonderful kids, Jonathan, Joyce, Ruth, and
Timothy, and husband to Emily … the girl who said “Yes” and inspired it all.
Russ Henneberry is the Editorial Director for DigitalMarketer. Prior to joining
DigitalMarketer, Russ was on the content marketing team for Salesforce.com; he also
helped to launch a blog for a well-known marketing SaaS, growing it from zero to
120,000 unique visitors per month in less than a year.
Russ got his start in search engine optimization and pay-per-click marketing, managing 20
developers and over 600 digital marketing projects for small to mid-sized businesses. It
was at Salesforce that Russ began to master the art of content marketing at all stages of the
sales and marketing funnel to create value for a company.
In his time at DigitalMarketer, front-end traffic to DigitalMarketer content has increased by
1,125 percent. The content marketing team, under Russ’s management, generates thousands
of leads and front-end sales per month by developing and executing a truly “full funnel”
content marketing strategy. Connect with Russ on Twitter: @RussHenneberry.
Russ lives in St. Louis, Missouri, with his wonderful wife Sarah, his two amazing children,
Thomas and Mary Grace, and an extremely enthusiastic dog named Buck.