Internet Marketing Digital_marketing_for_dummies | Page 383

Optimizing Your Marketing
There are some impressive tools on the market that will help you get more leads, sales,
and engagement out of the traffic you already have. Most of these tools are reasonably
priced and offer a free trial, so you can give them a whirl before putting any skin in the
game. (For more on optimizing your marketing campaigns, turn to Chapter 13.)
The best optimizing applications are
Supported: Conversion optimization tools can be a bit intimidating. Loo k for a tool
with a great reputation for support and plenty of training documentation that will help
you get up and running.
Multipurpose: You want a tool that handles a number of different optimization
activities, from recording visitor behavior to surveying to split testing.
The optimization applications that we recommend follow.
Visual Website Optimizer
vwo.com/
For intuitive set up and configuration of split and multivariate website tests we recommend
Visual Website Optimizer. Its point-and-click interface and support documentation make it
easy to get started testing.
TruConversion
truconversion.com
TruConversion is a multipurpose optimization tool that offers heat maps, session
recordings, user surveys, and more in a single tool.