Internet Marketing Digital_marketing_for_dummies | Page 367

Email Marketing
Email marketing isn’t anything new, which speaks to its staying power. Email is still the
most profitable method of selling in digital marketing, which means the more skilled the
marketer, the more future-proof the career. The skill set of an email marketer includes
understanding the strategy behind email automation at each stage of the funnel, as well as
knowing the importance of headlines and hooks. Successful email marketers can measure
and analyze click-through rates, open rates, conversions, deliverability, engagement,
trends, and anomalies. They can coordinate email schedules and campaign assets such as
graphics and copy.
Direct-response copywriter
Can you write engaging, persuasive content that gets a reader to take an immediate action?
Direct-response copywriters understand the methodology in getting prospects to take
immediate action when they read through a marketing email, and they know how to create
the irresistible headline that gets the email opened in the first place.
Copywriters possess strong powers of persuasion because email marketing copy is crafted
to influence action. Successful copywriters are extremely familiar with their intended
audience; they know what makes them tick (and just what to say to make them click). They
are also accomplished storytellers and excel at using factual pieces to weave a compelling
story. Direct-response copywriters earn between $40,000 and $85,000 a year.
Email marketing analyst
Responsible for email marketing campaigns from start to finish, marketing analysts
(sometimes called email marketing specialists) do much of the day-to-day coordinating of
campaigns, including promotion schedules, planning and implementation, and
troubleshooting any roadblocks that arise along the way.
Email marketing analysts must be organized because they need to be able to manage
multiple campaigns. Attention to detail is also a must. A sharp eye when reviewing email
content is always appreciated. These analysts also look at lots of numbers and need to
make methodical, informed, and data-driven decisions. As an email marketing analyst, you
can expect to make between $61,000 and $85,000 per year.